6 SEO Questions You Were Too Scared to Ask – SEO 101
SEO is a topic that has slowly become more commonly understood and spoken about, even outside of the marketing world, as more people start to realise the value in getting to grips with SEO. However, as this awareness of the subject grows, some people start to worry that they...
How to Audit Your Content to Drive More Organic Traffic to Your Website
When you set up a new website and spend lots of time and effort getting the content right, there is one more important thing that you need to consider – auditing your website on a regular basis. Having fresh, topical content shows that your business is up to date with the...
Optimise Old Content for SEO
The key to SEO is understanding what Google wants. And the key to understanding what Google wants is knowing the search intention of users. As with all aspects of your website, when it comes to your content, you should review it regularly as part of your SEO audit – at least...
How to Use Google Search Console for B2B Marketing
Google Search Console, which was previously known as Google Webmaster Tools, helps businesses to optimise their website for search engines. If you are not familiar with it, you should find out a bit more about what it could do for your business website. Here are some of the...
What Are the B2B Marketing Trends for 2022?
Most B2B organizations dedicate only 5% of their overall company budget to marketing. As more marketing trends emerge in 2022, your business will need to know what they are.
You also need to understand these trends before making them a part of your current marketing...
6 Tips for Building Your IT company’s Marketing Strategy for a Post Covid-19 World
Welcome to the Future of B2B Marketing
Covid-19 has forced B2B buyers to shift significantly towards digital solutions. It’s been almost a year since sales teams said goodbye to face-to-face meetings and customer visits, and B2B events have been canceled all around the...
How to Make Case Studies Your B2B Superpower!
Winning new business is no easy task in the B2B world. Competition is high in every market and there are so many alternatives for potential clients to choose from. Not to mention the B2B buyer’s journey gets more complex every day.
That’s why finding ways to make your...
Ultimate Guide to B2B Web Design
Your website is the digital face of your business and has a significant impact on your overall brand identity. It must inform, engage and convert your target market. If just one of those elements is missing or below par, you could be missing out on business.
In this...
Reusing Content Across Different Channels: 3 Things You Need to Know
Content marketing is all about the right content at the right time in front of the right people. And it’s not just about your website. It’s also about distributing that content across multiple channels to drive traffic and engagement from outside your own social media...
