Making Integrated Marketing the Superpower of a Fast-Growing IT Company
Project: Lena Software
Lena is a fast-growing global solution provider that enables organisations to put technology at the heart of their transformation by building disruptive software products. Specialising in Computerized Maintenance Management (CMMS), Mobile Field...
The Power of Marketing Automation
Automation of any nature is a powerful tool but digital marketing automation software is an opportunity that businesses cannot afford to miss in today’s digitally centric world. Historically, marketing automation was a very expensive element of marketing that few companies...
How to Audit Your Content to Drive More Organic Traffic to Your Website
When you set up a new website and spend lots of time and effort getting the content right, there is one more important thing that you need to consider – auditing your website on a regular basis. Having fresh, topical content shows that your business is up to date with the...
Inbound vs Outbound Marketing for B2B
One of the most important questions for marketing managers in recent years has been whether inbound or outbound B2B marketing is more effective. In this article, we will examine the key points of each approach and what to consider when developing your B2B marketing...
How to Use B2B Email Marketing Tools More Effectively
Email is reportedly one of the most popular organic distribution channels and is used by 87% of B2B marketers. And in the face of so much competition, it’s vital you don’t miss the mark. B2B email marketing tools can simplify the process, helping you reach and engage your...
InspireIT Finds Its Inspiration
Scaling-up to maximize new opportunities presented by the digital transformation
Fascinatid is joining forces with InspireIT to assist them in scaling up and reaching a wider audience.
Founded in 2003, InspireIT provides database and systems management and data...
