1. Chatbots and conversational marketing
Given the lack of social contact we’ve all had over the last 18 months, chatbots and other conversational marketing tools will be essential for anyone operating in the B2B space. People are looking for human interaction that provides instant responses to issues they’re facing. Companies can’t afford to wait for weeks to get responses to their requests. They need answers quickly at any time – which only chatbots can provide. These tools can be the kickstart to a sale whilst also providing accessible support to your customers so don’t overlook them.
2. Data-driven content
B2B content strategy is evolving fast, and we’re seeing data-driven content growing in importance. Content creators have a great deal of data at their disposal, which means they can see in real time whether their content is engaging potential leads. By being able to measure what content is driving reach, B2B content creators are constantly honing their output according to reliable information. This ensures they are always zeroing in on their target audience and providing useful, accessible, and attention-grabbing material.
3. Paying attention to back-end SEO
Search Engine Optimisation is so much more than using keywords on a web page and having a website with well-functioning navigation. In 2021, good optimisation requires businesses to pay detailed attention to the technical, back-end elements of their site. The technical, back-end components of your website allow bots to better understand and index your website. In turn, these bots help search engines understand the intentions of your website, and its businesses priorities and purpose. So, having good back-end optimization is key to getting your website in front of your target audience.
Useful questions to ask an agency you’re looking to work with
As with any big business decision, it’s important to make sure you’ve done your research and to get assurances from your chosen digital marketing agency that they will deliver on your business aims.
Here are a few useful questions to ask an agency you might be approaching:
- What KPIs do they measure?
- Do they have experience?
- How do they handle reporting?
- What ROI can you expect?
- Do they have a client portfolio and success stories?
- Do they outsource?
- What is their specialism?
Summing up
With digital teams increasingly expected to deal with anything from automation to performance marketing, it makes sense to work with a digital marketing agency that has both an aptitude for learning and that is prepared to tackle the breadth of what digital can throw at it. Fascinatid staff are experienced experts who can help you navigate the challenges associated with a shifting digital environment and give you a fresh perspective on your business aims, and how to meet them by drawing up a bespoke marketing plan within your budget. Fascinatid will work tirelessly to ensure your products, services and ideas find relevant audiences amongst consumers and businesses alike. Contact Fascinatid today so we can discuss ways to help your company level up its digital presence and improve your bottom line.
