Improving Digital Footprint for B2B tech solution provider!
Omreon Case Study
Established in 2017, Omreon Information Technologies is an Istanbul-based provider of custom software solutions that provide clients with real-time data. The company has been at the forefront of the digital transformation with its highly experienced and dynamic development team evolving to specialize in Data Security, Business Intelligence and Reporting, and Software Consultancy Outsourcing Management.
With focus on delivering innovative, reliable and robust solutions that enhance operational efficiency and drive profitability, Omreon is well on its way to achieving its long-term goal of being Turkey’s Leading Software company.
The Project
As part of its ambitious growth plans, Omreon wanted a digital footprint and selected Fascinatid as a B2B marketing for tech solution providers. We have suggested blogging, SEO, social media activities and PR activities as an agency focusing on marketing services for software companies. And meanwhile, since the website was outdated, to be able to close the digital marketing circle and improve end to end digital journey for visitors and prospects, we have also come to an agreement to renew the website. Omreon also wanted a revamped website and increased digital reach.
Omreon needed a website with a modern look and feel. Requirements for the new site were that it should be optimized for SEO to attract visitors – and to complement that with a sleek, contemporary user experience that provides a true reflection of its brand values. Omreon chose Fascinatid to create its new site and modernize its online image.
The Challenge
“We should first focus on digital presence, holistic marketing activities and then website development as well.”, told Omer Sen, founder of Omreon in a meeting.
The main challenge was lack of digital presence in the era of digital transformation.
- Lack of social media activities
- Inability to be find on Google both organically and paid
- Lack of SEO
- Lack of PR activities
Which results decreased digital footprint and reduced credibility. Blogging, SEO, Google Ads, Social Media sharing’s started simultaneously with the website revamp/rebuild project, since we did not want to lose time while waiting new website gone live.
It was clear from early discussions that the existing website could not be reimagined. Instead, a new website would need to be built from the ground up. Fascinatid’s development team took time to get a full understanding of what Omreon is and how it operates.
Omreon had been keen to find an agency that understood its technical capabilities and had a clear grasp of the features and benefits its service offers. It also demanded a company that could deliver a website suitable for both English and Turkish speakers.
Discussions included user profiling and centered around how Omreon had been targeting its target audience up to that point. Omreon’s primary goal was to have a powerful digital presence that fully represents its offering and embraces the digital transformation in a way that impresses its audience and demonstrates from the initial contact that this is a forward-thinking company that will help its clients grow and develop using the latest technology.
The Fascinatid Approach
Tech marketing accelerator, Fascinatid proposed a holistic and integrated approach that would see Omreon’s digital presence improve. Starting with a high-performance website that met all technological criteria, the agency, as a B2B tech marketing services provider, moved onto content creation. Keyword research was conducted to establish the most relevant search terms, and these were organically included within engaging and informative content that appeals to real people as well as search engine algorithms.
The Solution: End to End B2B Marketing Activities for Enhanced Digital Footprint
The new website went live in 2020. The site was designed to allow users to navigate it with ease and includes strategically positioned CTAs to help guide consumers. A new blog page links valuable resources to the site and helps ensure that fresh content is posted frequently. Fascinatid writes 2-3 blogs per month to highlight the available services and serve as a knowledge bank for individuals and organizations looking for innovative software solutions. The main body of the site remains relatively untouched to ensure regular users remain familiar with it.
The focus on SEO has significantly enhanced brand awareness of Omreon and generated increased traffic to the new site compared with the old version. The quality of visitors has improved too, and this is reflected in a substantial rise in the number of qualified leads finding Omreon via search engines, and conversion rates.
In addition, Fascinatid recommended using social media to promote Omreon’s services and drive engagement.
The Key Results 1.800 Organic Website Visits in a Year
Over a 12-month period, Fascinatid wrote a total of 28 unique blogs for Omreon which have added rich content to the site and helped its pages appear in search engine results for Turkish and English speakers. Fascinatid continues to monitor results and keywords to ensure all new content is relevant and meets the needs of search engine users. The results of these efforts are total search engine impressions of 28,000 with an average click through rate of 6.4% (the global average is 1.9%). Omreon received a total of around 1,800 clicks from organic searches in 2021.
Fascinatid’s work in increasing Omreon’s social media reach was equally successful. The agency recommended Twitter and LinkedIn as the focus for social media marketing as these are the two sites most likely to attract the desired audience.
With less than $400, we have achieved more than half million impressions on Google Ads which resulted in 12K clicks for B2B services provided my Omreon.
More than 240 posts were created throughout the year. Each month, social content included a mix of posts ranging from promotional material, links to relevant blog posts and reactions to industry news. In October 2020, when they opened initial discussions with Fascinatid, Omreon had 57 followers on Twitter. A year later, with the help of Fascinatid’s social media content strategy, that figure was up to 372 – a staggering increase of 546%. Omreon’s LinkedIn following saw a less significant but nonetheless impressive increase of 61%.
Following on from their successful collaboration over the past 12 months, Fascinatid and Omreon are now working on furthering their partnership with a view to increasing the company’s reach and driving even more engagement. Future plans include an eBook which is currently in the planning stage but should be ready for release in 2022.
